I was reading an article on a famous trill on the New Yorker today and as I saw an intercept at the bottom of my screen asking me if needed to stop reading:
Ooh. Great feature? The promise was to get a reminder if I entered my email address. I did and my reminder was scheduled to be sent—by default—to 2 hours. I could have also changed this time to: now, in 4 hours, tomorrow, or in 3 days.
After doing a little bit of research, it turns out that this service is called RemindToRead and it has a WordPress plugin. The man behind the service is Leonard (Lenny) Bogdonoff (@rememberlenny)—a software engineer at the New Yorker (
According to Bogdonoff , the idea behind RemindToRead is that “users who discover content when they have time to engage, will be much more inclined to finish what they start.”
RemindToRead offers a free plan that should cover the basic needs of an indie publisher, although the $59/month plan will allow for customized—and supposedly non-RemindToRead branded—email templates, unlimited sites/pages, and online chat support .
This is what the email I received looked like (weird quotes courtesy of Outlook for Mac and Litmus Scope):
The ability to send customized email reminders only is worth $59 a month. This is a very powerful way to suggest related content and to potentially grow one’s email list (even though emails are one-off, one could still include a link to subscribe to a newsletter). Bogdonoff confirmed that publishers will be able to provide their own recommendations.
 Note that Bogdonoff’s comments refer to RemindToRead and not the New Yorker’s implementation.
 Pricing might change once RemindToRead officially launches.