B-side (the other stuff)

A place for all of my marketing content, separate from my main site: WordPress, email marketing, and more.

When emails get laser-focused

I seem to be getting more of them, these days. I’m talking about emails that (finally) get to the point. The email marketing equivalent of an app: Something that does one thing, but does it well. Apparently, the average attention span in 2015 (so far!) is 8.25 seconds. If that’s all we get from an email…

#instaFF—#FF on Instagram: Why not?

#FF is the hashtag that the Twitter community uses to recommend people to follow (some people use #FollowFriday too) on Fridays. It’s fun, and a good way to give some love back to one’s community. The equivalent doesn’t really exist on Facebook, App.Net, Pinterest, etc. and I decided to give it a shot on Instagram today. I…

How to install a Smart App Banner without a WordPress plugin

On Tuesday, June 18, and after months of hard work with TypeEngine, the contributors, and French photographer Axel Dupeux, I finally released I CARE IF YOU LISTEN Magazine in the Apple Newsstand. Even though the launch was quite successful (the Guardian featured us as one of the 20 best iPhone and iPad apps the week…