B-side (the other stuff)

A place for all of my marketing content, separate from my main site: WordPress, email marketing, and more.

UTM Parameters: What Musicians Need to Know

One of the topics I want to talk about on this blog is Google Analytics. I hope that you have it installed on your site, by the way. If you don’t you can get started here. I see very few musicians use UTM parameters and that’s a shame. UTM parameters are both very simple to…

New website launched: NiallConnolly.com

Niall Connolly is an Irish-born, Brooklyn-based singer-songwriter. Last week, we launched the website I redesigned for him over the past couple of months. Niall had been using his tumblr as his main site for years and had done some nice customization work (custom domain, menu link map, etc.). Still, some things were missing and he needed a place…

6 Tips To Create An Effective Display Ad

A display ad is still a relevant way of promoting one’s music—especially combined with sponsored social posts. Creating a successful display ad is not easy, though, and as the editor-in-chief of I CARE IF YOU LISTEN, I often see banners that could be optimized. Here are 6 tips to help you create better display ads and…

unlock.fm: Grow Your List With Your Music

Growing an email list is always a challenge and it often boils down to what one has to offer in exchange for an email address. As musicians, what we have to offer is usually music—whether it is an album track, or something unreleased/live. This is, after all, why people connect with musicians in the first place. Enters Unlock. Unlock:…

Poll: Digital marketing and communications skills for musicians

Last week I created a Twitter poll to get an idea of what digital marketing and communications skills music entrepreneur think they need. I was quite surprised by the results. Even though the poll happened on Twitter, people felt they still needed to learn more about social media. The poll being very generic, I can…

MailChimp Tip #1: No #007c89 please (color is branding)

Updated August 30, 2020 As the editor-in-chief of I CARE IF YOU LISTEN, I receive a lot of emails from a lot of musicians. And that’s great. I notice that a lot of them use MailChimp’s Forever Free plan (up to 2,000 subscribers and 12,000 emails a month), and that’s great too. What I also…

RemindToRead reminds readers to finish an article

I was reading an article on a famous trill on the New Yorker today and as I saw an intercept at the bottom of my screen asking me if needed to stop reading:     Ooh. Great feature? The promise was to get a reminder if I entered my email address. I did and my reminder…

Two Services Closing. One Opening.

I was sad to realize this week that two email marketing services closed: Stamplia and SendAdvisor. Since 2013, Stamplia has been offering a great free email builder as well as a template marketplace. Email templates built with Stamplia worked with major email providers and could be imported in one click. Unfortunately, Stamplia was not able to get…

Fieldbook: Spreadsheet features for Mailchimp lists

I just signed up for a trial (free until October 1) for Fieldbook, a tool to: Track a sales pipeline Manage projects and tasks Run a recruiting process Plan an event Track inventory Organize anything All in the form of a spreadsheet. Imagine Google Sheets on steroids. Wait for it OK, that’s nice. It gets better when Fieldbook…

Twitter mobile app: A/B testing a new UI?

I have a couple of active Twitter accounts that I manage through Tweetdeck, the Twitter mobile app for iOS (on my phone), and the Twitter mobile app for Android (on a tablet). I recently noticed that on iOS, the UI changed when I switched account: Can you see the difference? When I use the app…