This Spring took me by surprise. I had a couple of big projects at Cornell (our second Giving Day was one of them—I’ll write about it at some point) and I spent the whole month of May in France, on parental leave. I didn’t have much time to plan my posts, let alone to write…

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You have some exciting news to share with your subscribers and you can’t wait to hit the send button. Wait! Take a minute to go through this (technical) checklist. You might have missed something… Check your spelling (and Grammar) With every browser now offering spellchecking, it feels impossible to miss a typo. Well, it still happens and…

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Have you visited a Barnes and Noble recently? Or a Container Store? Then you must have been asked during check out: “Can I have your email address?” Do you know why they ask? They ask because: you’re here it can make sense in the context of a purchase, when loyalty is rewarded (“Do you have a…

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Growing an email list is always a challenge and it often boils down to what one has to offer in exchange for an email address. As musicians, what we have to offer is usually music—whether it is an album track, or something unreleased/live. This is, after all, why people connect with musicians in the first place. Enters Unlock. Unlock:…

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I was sad to realize this week that two email marketing services closed: Stamplia and SendAdvisor. Since 2013, Stamplia has been offering a great free email builder as well as a template marketplace. Email templates built with Stamplia worked with major email providers and could be imported in one click. Unfortunately, Stamplia was not able to get…

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I just signed up for a trial (free until October 1) for Fieldbook, a tool to: Track a sales pipeline Manage projects and tasks Run a recruiting process Plan an event Track inventory Organize anything All in the form of a spreadsheet. Imagine Google Sheets on steroids. Wait for it OK, that’s nice. It gets better when Fieldbook…

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I seem to be getting more of them, these days. I’m talking about emails that (finally) get to the point. The email marketing equivalent of an app: Something that does one thing, but does it well. Apparently, the average attention span in 2015 (so far!) is 8.25 seconds. If that’s all we get from an email…

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